Case Study- Breathe Skin & Co.

Two of the greatest issues for Breathe Skin & Co. are effective communication and managing content creation.

Breath Skin & Co appears to be inconsistent in its social media posting. The owner began posting business content on her personal page to streamline management, but this approach has negatively impacted communication. The business’s Facebook page boasts 1.8k followers, but the last post was on December 2, 2022. Similarly, the business’s Instagram had a recent post within the current month, but before that, the last post was in October.

The primary means of communication between the client and owner, used for inquiries, scheduling, and other related matters, is text messaging. However, there have been instances where the owner has not responded in a timely manner or neglected to reply altogether due to the text getting lost among other messages. As a result, this deficient communication system has led to missed business opportunities and appointment cancellations.

As an esthetician running a business, Instagram and Facebook serve as primary communication channels with clients. Unfortunately, due to other responsibilities, content creation has become a tedious task. Often, the content is developed on a whim or last minute without any planning, resulting in minimal or no engagement.

 My role- get Brittani organized and using her business social media platforms instead of her personal page. We started by announcing the migration of all business-related posts to Breathe Skin & Co.’s Facebook and Instagram pages by December 1st. Then, facilitate a seamless transition by requesting followers to spread the word by sharing the Facebook and Instagram page links and visual identifiers to current and new clients.

Second, address the communication issue between the owner and clients,  incorporating email marketing as a mode of communication, alongside text messages and social media posts, can be beneficial. This approach will enable the business to send personalized emails, appointment reminders, last-minute availability, VIP offers, educational tips, monthly newsletters, and other relevant content to both new and existing clients. Such measures will promote seamless communication and improve the overall client experience.